Brand color palettes
A brand palette has a harder job than a website one: it has to survive a logo at 16 pixels, a billboard, and a black-and-white fax. These twelve hold their shape at both ends.
- Retro Technical
Readable text on #1f3b61: #FFFFFF
- Astro
Readable text on #1a1f3d: #FFFFFF
- Blue Diamond
Readable text on #1c4b8d: #FFFFFF
- Azure Radiance
Readable text on #0a85ff: #111827
- Lethal Company Flea
Readable text on #3e0f1a: #FFFFFF
- Ganymede - Jupiter’s Largest Moon
Readable text on #f1e2b6: #111827
- Meteorite Dream
Readable text on #3c1f75: #FFFFFF
- Anti-Clockwise
Readable text on #805b8b: #FFFFFF
- Mafia Boss
Readable text on #1c1c1c: #FFFFFF
- Golden Elegance
Readable text on #beae9d: #111827
- Cartier
Readable text on #582c3d: #FFFFFF
- Luxury Old Money
Readable text on #bfb5a1: #111827
Choosing a brand colour from a set
- Pick one colour to own and two to support it. Brands are remembered by a single colour, not by five.
- Check it in grey: convert the palette to greyscale and make sure the primary is still distinguishable from the secondary.
- Decide the text colour that goes on the primary before you sign it off — a brand colour that cannot carry a legible label costs you every button.
The text colour under each palette is whichever of near-black or white reaches the higher contrast ratio against its first colour — check any other pairing before using it for body text.